30+ Years Experience
Optaumum's founding partners, Bryan Smith and Jon Loutit, have extensive and wide-ranging experience in marketing analytics, most recently as Senior Managing Partners at ohal, the largest marketing analytics consultancy in Europe.
They have worked with many of the world's blue chip companies and successfully carried out projects in the UK & Europe, USA and the rest of the world, in the process building up many long term partnerships by providing valuable insight for clients, optimising their marketing activities over many years.
Bryan has over 20 years experience in advanced analytical techniques. He has worked on hundreds of individual marketing analytics projects across many product fields and his experience is hard to beat in the industry. With considerable expertise in the evaluation of media campaigns and optimising return on investment, Bryan has extensive knowledge and understanding of the interaction between traditional and online media channels.
Jon has worked in the profession for over a decade across a wide range of categories and has carried out analyses across the globe, with specialist focus in the Retail and Telecommunications sectors. He has extensive experience in the USA. As well as experience in traditional ROI analysis, Jon has also worked extensively to establish the role that different marketing activities contribute to Brand Tracking and Equity Metrics (such as awareness and consideration) and ultimately sales.
Personal Testimonials :
"...Jon successfully helped us by providing detailed insight into how our advertising drove online traffic and then linking this activity to sales performance. It enabled us to make informed planning decisions across a number of countries to achieve maximum sales potential from our future marketing activity..."
Global Head of Media
"It is with great pleasure that I recommend the services of Bryan Smith and Jon Loutit for marketing-applied data analytics. In working with their marketing mix modeling findings, we were able to continuously improve both the return on investment and sales - directly accredited to our media initiatives. Unique to my experience working with such modeling, Bryan and Jon's expertise integrated seamlessly within the planning process, allowing us to make actionable recommendations on an on-going basis, constantly refining and improving the client's campaigns."
VP, Client Services Director, Leading Media Agency
"...Bryan's analysis is well-grounded and focused and his input has significantly helped our decision-making within the business..."
Marketing Director
"...Jon is an excellent analyst. I have worked with him on many projects, and he always brings valuable insights to the final results that can be used to grow the business..."
VP Marketing