Data Analysis & Consultancy
Optaumum Test Design : With so many activities and consumer touchpoints available today, how do you know which will generate the best return for you in order to gain a cutting edge against your competitors? We can design tests to determine how long they need to be run and in how many regions / stores to ensure a statistically conclusive result can always be achieved.
Optaumum Data Integration and Analysis Support : From experience many companies do not use all of the data available to them to maximise insights and improve their decision processes. It does not always require complex modelling to generate valuable insights from data to help a business going forward. Problems we have encountered range from the non-centralisation of data to a lack of time or experience to carry out detailed analysis. We can help in a number of ways depending on your needs to maximise the value of your data and get it working more effectively for you.
Optaumum Training : In the past we have encountered a number of companies that undertake a lot of analysis in-house but struggle with particular aspects of evaluation or interpretation. We can work alongside your analysts providing help and training on best practice / process / interpretation to enhance the insights your team provides. You can draw on our experience in advanced data analytics and knowledge across different industry sectors but maintain control of data flow and timing within your team.
Typical Questions Answered :
- How many stores / regions do I need to run a test to conclusively measure a result?
- Can I improve my internal test vs control analysis?
- My budget doesn't stretch to an in-depth analysis. What further insights can I gain from the data that I have?
- The data I have is from all different sources / departments. Can it be centralised?