Digital Analytics
Digital marketing today plays a pivotal role in most company's plans and as such requires specific attention to understand the way in which it works and interacts with traditional media channels. In the future, as the role of digital expands, understanding its impact grows in importance. Our focused analysis enables you to determine the right mix for your business and achieve the best return on investment for your spend.
| The specific interactions and relationships between the components of your spend are established so that allocation can be optimised |
Optaumum Online : Although a lot of metrics and information are available and trackable within the digital arena, often this does not tell the whole story. If online display or search advertising is run as part of an integrated campaign with traditional media, their contribution to registrations or sales can often be over-stated. Conversely, if spend is heavily skewed towards offline, the contribution of online can be understated. Optaumum online measures the interactions to ensure that spend is allocated between channels to achieve the best overall return.
Optaumum Offline : With an increasing proportion of marketing budgets being spent on online activity its impact on offline sales needs to be evaluated to understand its true ROI. We look in detail into these relationships so that the full picture is understood and the best balance of spend can be adopted.
Typical Questions Answered :
- How does my offline spend impact the return from my online spend?
- How does my offline media drive my online registrations / sales?
- How does my online spend drive offline visits / sales?
- Does display or paid search drive the highest return?
- What is the most effective and efficient mix of spend for both online and offline channels?