News & Press > Optaumum
Online and offline connectivity
Read our recent article on online and offline connectivity in October's issue of Admap at www.warc.com/admap.
Price Research Training at the MRS
If you are interested in understanding more about pricing research, the MRS is holding a training seminar on 12th November. Among the speakers will be Bryan Smith, founding partner of Optaumum, talking about the strengths and weaknesses of econometric modelling and its role in pricing research. If you are interested in attending see http://www.mrs.org.uk/training/2009/essential-pr.htm
News Update
Two months since the launch of Optaumum and things move from strength to strength along a number of fronts.
New business launches
Bryan Smith and Jon Loutit have formed a new marketing and data analytics consultancy, Optaumum.
Launch for Marketing & Data Analytics Firm
In London, two marketing analysts have launched a new marketing and data analytics consultancy with a focus on linking digital advertising with traditional forms of marketing communications.