http://www.optaumum.com/ Optaumum RSS Feed en-us Sun, 05 Sep 2010 04:23:28 +0100 Sun, 05 Sep 2010 04:23:28 +0100 http://blogs.law.harvard.edu/tech/rss Assertis RSS Feed for Optaumum enquiries@optaumum.com info@assertis.co.uk A record number of text messages was sent this week on Wednesday, when England beat Slovenia to progress to the knock-out stage of the World Cup. At 260 million, this is 7 million more than on New Year's Eve.

]]> Fri, 25 Jun 2010 00:00:00 +0100 A report out this week shows that social networks are now receiving more UK Internet visits than search engines for the first time (read full article).  

 

]]> Fri, 11 Jun 2010 00:00:00 +0100 An article out this weeks, suggests that only 2% of people trust advertising the most as a source of information when buying a service or a product (read full article).

 

]]> Fri, 04 Jun 2010 00:00:00 +0100 As News International puts access to the Times Online via a fee, a survey out this week cites that 91% of consumers would not pay £1 a day or £2 per week to read its content.

 

]]> Fri, 28 May 2010 00:00:00 +0100 A study out this week claims 64 per cent of nearly 2,000 consumers polled said they find less than one in 10 of the marketing emails they receive as interesting or relevant (read full article). 

 

]]> Fri, 21 May 2010 00:00:00 +0100 An article out this week draws attention to the differences between consumer views on spending in the tough economic climate and advertising strategies. While strategies for some advertisers have undoubtedly changed as disposable income has been squeezed, it is surprising to see such marked differences, suggesting that many have not.

]]> Fri, 14 May 2010 00:00:00 +0100 An article out this week suggests that the growth in online shopping is set to continue as internet penetration continues to grow and more consumers seek to utilise the potential convenience, choice and savings offered online.

]]> Fri, 30 Apr 2010 00:00:00 +0100 An article out this week suggests three quarters of UK internet users describe current online banner advertising as boring (read full article).

 

]]> Fri, 23 Apr 2010 00:00:00 +0100 An article this week reports the results of a study on the effectiveness of in-store media. A number of different in-store marketing vehicles were evaluated, with varying levels of return, and in-store radio coming out on top.

]]> Fri, 16 Apr 2010 00:00:00 +0100 An article out this week reports that online media is going to play a central role in the forth-coming UK election (Read Full Article).

 

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